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The Luxury Marketing Council of San Francisco, in partnership with Napa Valley Vintners, Sonoma County Vintners and CANVAS hosted a one-day Boot Camp for sales, marketing and hospitality personnel yesterday at Hall Wines in St. Helena. A little over 300 … Continue reading
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It’s a week before the big day and I was curious to see how wineries are leveraging social outlets to connect with fans and share the love. Does your winery have a social content calendar in place to capitalize on … Continue reading
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Ready to Grow DTC Wine Sales in 2014? Schedule a full-day Boot Camp of your choice to take place at your location or online. Sign up online or in person at DTC Wine Symposium South San Francisco January 22nd and … Continue reading
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Imagine a world where you could take a picture of a wine bottle using an App on your smart phone and instantly find out everything you need to know about that wine. Now imagine buying that wine right from the … Continue reading
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I had the opportunity to present at Fresno State Winery last week and thought it would be fun to share some insights from my experience. I was asked to prepare an Introduction to Direct-To-Consumer Wine Sales for 45 students that … Continue reading
I came across this article about a presentation Joe Roberts gave at the Nederburg Auction in South Africa this last week on the US Wine Market. He touches on an important point around targeting buyers by generation. If you focus … Continue reading
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This is a well rounded list of top ten wine trends and AGAIN millennials are mentioned. The RIGHT COMBINATION OF HIGH TECH AND HIGH TOUCH IS KEY IN STAYING COMPETITIVE AND GROWING WINE SALES……ENJOY!
A big thank you to Paul Mabray for including my DTC Wine Sales Checklist in today’s blog. This is an excellent resource for staying up to date with wine industry news, trends and insights from subject matter experts. Enjoy!
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Vin65/WineDirect and VinTank made a major announcement today that will greatly improve the way wineries interact with visitors and members! No need to spend countless hours searching the web to understand who loves a winery brand, the VinTank Social Tracking tool … Continue reading
