Written by Sandra Hess
Greetings! I have the pleasure of serving a wide mix of winery owners and managers throughout the nation. I have frequent discussions with winery staff at industry events and trade shows, to learn more about what they need to grow direct to consumer (DTC) sales. There is one common thread in most of my conversations—the need for DTC WINE […]
Written by Sandra Hess
Learn best practices and hear latest DTC Wine Sales statistics from Rick Morgin, the newest member of the DTC Consultant Network. Rick brings over 20 years of experience working in the wine business and a wealth of knowledge in setting up strategic plans, goal development and dashboards. You can read Rick’s BIO and contact him to set […]
Written by Sandra Hess
In the third webinar of our “Meet the Network” series on September 30, James Davenport shared his top tips for how to prepare your website for the upcoming holiday season. Top Takeaways: Ensure Your Website is Mobile Friendly. Does it work on mobile devices? Is it responsive? Shipping Sells. Create a holiday shipping promotion to sell […]
In the first webinar of our DTC Consultant Network Intro series on September 4th, Sandra Hess shared sales strategy tips for growing direct-to-consumer wine business. Top Takeaways: The customer is the center of the DTC universe. Make sure you build your strategy around them! Identify the ideal blend of process & technology. Do your backend systems support your […]
Written by Sandra Hess
Recently, Silicon Valley Bank and Wine Business Monthly conducted a survey on Tasting Room best practices. Here, SVB’s Rob McMillan, Wine Business Monthly’s Cyril Penn and an industry panel discuss the findings and share insights into: Conversion rates of visitors to buyers Impact of venue choice on tasting room success Regional Tasting Room Comparisons Club Metrics […]
Episode #4 - Grgich Hills and ShipCompliant case study on ROI of Shipping Strategies. September 1, 2015
