“DTC Done Right” event at Hall Wines

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The Luxury Marketing Council of San Francisco, in partnership with Napa Valley Vintners, Sonoma County Vintners and CANVAS hosted a one-day Boot Camp for sales, marketing and hospitality personnel yesterday at Hall Wines in St. Helena. A little over 300 … Continue reading →

Fresno State Winery INTRO to DTC Wine Sales

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I had the opportunity to present at Fresno State Winery last week and thought it would be fun to share some insights from my experience. I was asked to prepare an Introduction to Direct-To-Consumer Wine Sales for 45 students that … Continue reading →