Tag Archives: wine online

From Abandon Cart to Conversion (White Paper)

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“Why Shoppers Abandon Carts and What Merchants Can Do About It” - this white paper produced by BRONTO is a must read for any winery selling online, direct to consumer.

All online retailers experience shopping cart abandonment. In fact, with rates averaging between 60-70%, marketers know that the majority of shoppers who start the checkout process will leave before completing it. Those departing shoppers represent a significant amount of revenue. To recapture as much of that revenue as possible, you need to be aware of reasons for abandonment and the top strategies for bringing those shoppers back. For this white paper, BRONTO examined the carting experience and follow-up email strategies of 100 retailers. In it, you’ll discover:

  • Top reasons shoppers abandon online purchases
  • Analysis of key variables from a study of 100 shopping carts
  • Post-abandonment email campaign strategies

Download the white paper here: BRONTO WHITE PAPER

If you would like to schedule a workshop session or gather more information about how to improve your wineries website shopping experience, contact: sales@dtcwineworkshops.com

Are you going to DIRECT 2014 in Napa?

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Are you going to DIRECT 2014 in Napa?

Ship Compliant is hosting their 9th Annual DIRECT conference at the Napa Marriott on May 8th and 9th. This year’s conference has an incredible line up of speakers and sessions around direct to consumer sales and shipping best practices. Sandra Hess, Founder of DTC Wine Workshops, will be speaking in a break out session on DTC Marketing best practices using demographic data. Check out the event and get in on EARLY BIRD registration at: http://www.shipcompliant.com/resources/direct-2014

DTC Wine Sales Webinar Series

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DTC Wine Workshops presents a six-month DTC Wine Sales webinar series taking place over six months on the second Tuesday of each month beginning March 11th at 10:00 a.m. PST.

3.47 million cases of wine shipped in 2013, a 9.3% increase over 2012. In 2013, wines priced $15 and less increased 21% in volume shipped. Total sales of winery-to-consumer shipments increased 7.5% to $1.57 billion in 2013*. Do you have the right blend of technology and process in place to increase direct to consumer wine sales? DTC Wine Workshops helps wineries grow direct wine sales, build brand awareness and retain loyal customers. Over the course of six months, you and your winery team will gain the skills necessary to:

1. Build and cater to a Loyal Wine Club and online fan base using the right combination of tools and process
2. Configure DTC e-commerce technology and tools to best SERVE your customers
3. Use Preference Based Marketing tools within CRM to create customer profiles and more intimate relationships
4. Grow and Expand direct to consumer wine channels through online and in person DTC sales strategies
5. Use your Customer Data to your advantage through Data Mining, drip email marketing and call campaigns

REGISTER at: Eventbrite

A bit about the presenter:

Sandra Hess, Founder of DTC Wine Workshops, supports wineries large and small in the areas of technology and process improvements to grow direct to consumer wine sales. James Morrow, E-Winery, has called her a “business leader with ready wit and customer rapport.” Sandra presented a session on DTC Best Practices to the marketing students at Fresno State Winery in September, 2013 and also co-moderated the Wine Club Manager Workshop at Direct to Consumer Wine Symposium, South San Francisco January, 2014, Recognized by Alf Nuciforo, Chairman of the Luxury Market Council San Francisco for her contribution in the DTC E-Commerce Technology Panel at DTC Done Right conference, Hall Wines, February, 2014, Sandra continues to share latest trends in DTC wine sales with the ideal combination of technology and processes. “Sandra, the scorecards are in and the verdict is unanimous. Your panel discussion was a huge hit. We’ve had rave reviews about the information you conveyed and the candor of your comments.”

DTC Wine Workshops shares best practices for building customer loyalty and translates a wine brand into effective DTC sales programs by making the customer the focal point. Sandra has been a guest speaker in the “Wine Biz Cast” series and has also produced direct to consumer Road Shows throughout the West Coast for The Winery CRM (Microsoft Dynamics CRM product), e-Winery Solutions, WineDirect, Vin65 and VinTank. Prior to joining the wine industry, Sandra sold compliancy management software to global corporations and law firms.

“DTC Done Right” event at Hall Wines

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The Luxury Marketing Council of San Francisco, in partnership with Napa Valley Vintners, Sonoma County Vintners and CANVAS hosted a one-day Boot Camp for sales, marketing and hospitality personnel yesterday at Hall Wines in St. Helena. A little over 300 … Continue reading →

Wineries socially share the LOVE this Valentine’s

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It’s a week before the big day and I was curious to see how wineries are leveraging social outlets to connect with fans and share the love. Does your winery have a social content calendar in place to capitalize on … Continue reading →

High Tech, Low Cost Winery Solutions that Deliver Results

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Unknown-1This piece in Wines & Vines is an excellent read about one of the sessions held at the Wine Industry Technology Symposium in Napa this week. Visit: http://www.winesandvines.com/template.cfm?section=news&content=119242

I have worked with James Marshall Barry and admire his ability to deliver low cost, effective website design and e-commerce solutions. This article gives a clear overview of some of the latest cloud based apps and technologies that are helping wineries grow their business while reducing costs. Wineries have many choices when it comes to online presence, e-commerce, POS, mobility, social and communication tools. Ultimately the customer is the biggest focus when making decisions around technology and how it is used. As Direct to Consumer wine sales continue to grow at a rapid pace, customers have more choices than ever to buy wine online, join a wine club or register for an event. Data management is key to understanding customer preferences so that meaningful conversations can be delivered through the use of technology. The WOW experience at the tasting room can be carried through to the first wine club shipment by using technology to understand members preferences and interests. A hand written note, small gift, thoughtful packaging extends the tasting room experience into the living room and builds brand loyalty. What was the most impressive wine shipment you remember receiving? We all have at least one we love to talk about.

I recently started my own DTC Wine Consulting firm and used WordPress, Zoho CRM and Project Management Tools, Gmail and Mail Chimp to make it happen. It took me one week to build my WordPress site, configure my cloud based programs, build out customer segment types, workshop project plans and also send my first email distribution. Keep in mind that I have a background in CRM, E-Commerce and Technology sales, but it doesn’t take a rocket scientist to figure out how to use many of the cloud based systems now available. With a little admin training around how to configure settings, import and segment data, wineries can manage CRM and Email Marketing programs on their own. Wineries don’t need to spend a fortune to build their Direct to Consumer wine business and nurture member relationships. Zoho CRM and Project Management software is FREE for smaller wineries (up to three users and 5000 contact records) and ranges from $15 to $35 per month for the full blown Enterprise Edition. With the proper guidance around use of cloud based technology with best practices in DTC wine sale processes, wineries can save a significant chunk of change without compromising quality, customization and ease-of-use. DTCWineWorkshops.com helps wineries make the right moves around DTC wine technology, sales, mobility, social and brand management strategies. We are here to help when the time is right. Cheers!