Tag Archives: dtc consultant network

DTC Consultant Network Intro Webinar #11: CRM & Social CRM

Reply

Join us for a unique webinar series hosted by members of the DTC Consultant Network. Officially launched on August 27th, the DTC Consultant Network is a full-service consulting group supporting wineries throughout the nation to grow direct to consumer business, retain loyal customers and expand brand awareness.

Whether you want to increase wine club retention, implement a new ecommerce solution to reach a national audience or improve your tasting room experience, our diverse group of consultants can help put you on the road to long-term success. Learn more about the DTC Consultant Network and our members.

In our final episode of 2014, DTC Wine Workshops founder Sandra Hess will share her top tips for CRM and Social CRM for DTC wine sales. For information about the full webinar series, please visit our Eventbrite page.

Sandra Hess, Founder of DTC Wine Workshops, supports wineries large and small in the areas of technology and process improvements to grow direct to consumer wine sales. James Morrow, E-Winery, has called her a “business leader with ready wit and customer rapport.”

Read Sandra’s full bio.


Full webinar schedule:

  • Sales Strategy 9/4 & 10/28
  • E-Commerce & Mobile POS 9/30 & 12/2
  • Member & Customer Retention 9/16 & 10/14
  • Brand Strategy 11/4
  • Email Marketing & Customer Retention 11/11
  • Online & In-Person Marketing 11/18
  • DTC Wine Telesales 12/9
  • CRM & Social CRM 12/16
In 2015, we will add episodes on these additional topics:
  • Training Services
  • Goal Management and Dashboards

DTC Consultant Network Intro Webinar #10: DTC Wine Telesales

Reply

Join us for a unique webinar series hosted by members of the DTC Consultant Network. Officially launched on August 27th, the DTC Consultant Network is a full-service consulting group supporting wineries throughout the nation to grow direct to consumer business, retain loyal customers and expand brand awareness.

Whether you want to increase wine club retention, implement a new ecommerce solution to reach a national audience or improve your tasting room experience, our diverse group of consultants can help put you on the road to long-term success. Learn more about the DTC Consultant Network and our members.

In this episode, Michael Longerbeam will share best practices around telemarketing sales including telesales best practices, why use telesales, calling lists, segmented offers, outsourcing vs. in-house telesales and industry regulations.

For information about the full webinar series, please visit our Eventbrite page.

Michael is an industry leading DTC marketing & sales professional with over 20 years strategic marketing experience, 10 years in the wine industry. He is metrics driven and results oriented, with a successful track record in customer acquisition and retention.

Michael has worked with a large variety of wineries ranging from household names like Beringer & Chateau St. Jean to boutique brands like Etude & St. Clement. His initial experience in the wine industry was with Windsor Vineyards, a leader in DTC marketing & sales.

Read Michael’s full bio.


Full webinar schedule:

  • Sales Strategy 9/4 & 10/28
  • E-Commerce & Mobile POS 9/30 & 12/2
  • Member & Customer Retention 9/16 & 10/14
  • Brand Strategy 11/4
  • Email Marketing & Customer Retention 11/11
  • Online & In-Person Marketing 11/18
  • DTC Wine Telesales 12/9
  • CRM & Social CRM 12/16
In 2015, we will add episodes on these additional topics:
  • Training Services
  • Goal Management and Dashboards

DTC Consultant Network Intro Webinar #9: E-Commerce & Mobile POS

Reply

Join us for a unique webinar series hosted by members of the DTC Consultant Network. Officially launched on August 27th, the DTC Consultant Network is a full-service consulting group supporting wineries throughout the nation to grow direct to consumer business, retain loyal customers and expand brand awareness.

Whether you want to increase wine club retention, implement a new ecommerce solution to reach a national audience or improve your tasting room experience, our diverse group of consultants can help put you on the road to long-term success. Learn more about the DTC Consultant Network and our members.

In this episode, DTC Wine Workshops founder Sandra Hess will share her top tips for e-commerce and mobile POS for DTC wine sales. For information about the full webinar series, please visit our Eventbrite page.

About Sandra:

Sandra Hess, Founder of DTC Wine Workshops, supports wineries large and small in the areas of technology and process improvements to grow direct to consumer wine sales. James Morrow, E-Winery, has called her a “business leader with ready wit and customer rapport.”

Read Sandra’s full bio.


Full webinar schedule:

  • Sales Strategy 9/4 & 10/28
  • E-Commerce & Mobile POS 9/30 & 12/2
  • Member & Customer Retention 9/16 & 10/14
  • Brand Strategy 11/19
  • Email Marketing & Customer Retention 11/11
  • Online & In-Person Marketing 11/4
  • DTC Wine Telesales 12/9
  • CRM & Social CRM 12/16
In 2015, we will add episodes on these additional topics:
  • Training Services
  • Goal Management and Dashboards

DTC Consultant Network Intro Webinar #8: Brand Strategy

Reply

Join us for a unique webinar series hosted by members of the DTC Consultant Network. Officially launched on August 27th, the DTC Consultant Network is a full-service consulting group supporting wineries throughout the nation to grow direct to consumer business, retain loyal customers and expand brand awareness.

Whether you want to increase wine club retention, implement a new ecommerce solution to reach a national audience or improve your tasting room experience, our diverse group of consultants can help put you on the road to long-term success. Learn more about the DTC Consultant Network and our members.

In this episode, Nicholas Karavidas will share his top DTC wine brand strategy tips. For information about the full webinar series, please visit our Eventbrite page.

Being a career winemaker, production director, and General Manager of one of California’s largest wineries, Oak Ridge, Nick Karavidas’ experience in leading wine business for 34 years has given him a visionary insight that defies many of the ‘status quo’ habits that plague wine distribution in the US. With his seasoned marketing agent Mark Chandler and mentoring under the tutelage of US Market Intelligence leader Carl Schroeder of Geo Strategies, Inc., Nick is forging a new paradigm of how wine distribution is approached and conquered in the US.

Read Nick’s full bio.


Full webinar schedule:

  • Sales Strategy 9/4 & 10/28
  • E-Commerce & Mobile POS 9/30 & 12/2
  • Member & Customer Retention 9/16 & 10/14
  • Brand Strategy 11/18
  • Email Marketing & Customer Retention 11/11
  • Online & In-Person Marketing 11/4
  • DTC Wine Telesales 12/9
  • CRM & Social CRM 12/16
In 2015, we will add episodes on these additional topics:
  • Training Services
  • Goal Management and Dashboards

DTC Consultant Network Intro Webinar #7: Email Marketing & Customer Retention

Reply

Join us for a unique webinar series hosted by members of the DTC Consultant Network. Officially launched on August 27th, the DTC Consultant Network is a full-service consulting group supporting wineries throughout the nation to grow direct to consumer business, retain loyal customers and expand brand awareness.

Whether you want to increase wine club retention, implement a new ecommerce solution to reach a national audience or improve your tasting room experience, our diverse group of consultants can help put you on the road to long-term success. Learn more about the DTC Consultant Network and our members.

In this episode, Mitch Tarr will share his top email marketing & customer retention tips. For information about the full webinar series, please visit our Eventbrite page.

Mitch Tarr is the Founder and CEO of ZinMarketing Inc., a boutique email marketing agency. Mitch is the author of the the ZinMarketing Winery Email Marketing Report. Mitch and ZinMarketing have sent over 2,400 email campaigns in the past 6 years and have learned best practices that can make email a very effective marketing channel.

Read Mitch’s full bio.


Full webinar schedule:

  • Sales Strategy 9/4 & 10/28
  • E-Commerce & Mobile POS 9/30 & 12/2
  • Member & Customer Retention 9/16 & 10/14
  • Brand Strategy 11/18
  • Email Marketing & Customer Retention 11/11
  • Online & In-Person Marketing 11/4
  • DTC Wine Telesales 12/9
  • CRM & Social CRM 12/16
In 2015, we will add episodes on these additional topics:
  • Training Services
  • Goal Management and Dashboards