DTC Wine Workshops presents the DTC Consultant Network Intro Series that launched August 27th. Enjoy a three pack of Webinar’s that will help direct to consumer winery managers grow sales, retain customers and expand market share.
Tuesday, November 18, 2104 - Nicholas Karavidas shared his top DTC wine brand strategy tips. Presentation topics include:
- Fortune Thinking & Romantic Notions
- Analytics, Demography & Segmentation
- Target Determination & Asset Alignment
- Designing to Targets vs. Targeting from Design
- Options for Portfolio Diversification
Watch the video at:
Tuesday, November 11, 2014 - Mitch Tarr presented best practices around email marketing to effectively communicate and also retain customers. Mitch shares:
- Background – why email?
- What’s the value of an email address?
- Increase the value of your newsletters
- Avoid this colossal follow-up mistake
- Use auto responders
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Tuesday, October 28, 2014 - Christopher Huber shared insights into “DTC Brand Strategy & Savvy Selling.” Selling doesn’t mean being aggressive. In fact, it’s quite the opposite. In this episode Christopher guides us through the following steps:
- Cultivate MINDFULNESS
- Connect to Build RAPPORT
- Seek to UNDERSTAND
- Present to ENTICE
- Create the OPPORTUNITY
Watch the video at: