DTC Wine Workshops presents the DTC Consultant Network Intro Series that launched August 27th. Enjoy a three pack of Webinar’s that will help direct to consumer winery managers grow sales, retain customers and expand market share.

Tuesday, November 18, 2104 - Nicholas Karavidas shared his top DTC wine brand strategy tips. Presentation topics include:

• Fortune Thinking & Romantic Notions
• Analytics, Demography & Segmentation
• Target Determination & Asset Alignment
• Designing to Targets vs. Targeting from Design
• Options for Portfolio Diversification

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Tuesday, November 11, 2014 - Mitch Tarr presented best practices around email marketing to effectively communicate and also retain customers. Mitch shares:

• Background – why email?
• What’s the value of an email address?
• Increase the value of your newsletters
• Avoid this colossal follow-up mistake
• Use auto responders

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Tuesday, October 28, 2014 - Christopher Huber shared insights into “DTC Brand Strategy & Savvy Selling.” Selling doesn’t mean being aggressive. In fact, it’s quite the opposite. In this episode Christopher guides us through the following steps:

• Cultivate MINDFULNESS
• Connect to Build RAPPORT
• Seek to UNDERSTAND
• Present to ENTICE
• Create the OPPORTUNITY

Watch the video at: