START 2016 OFF THE RIGHT WAY WITH A DIRECT WINE SALES STRATEGIC PLAN! DTC Wine Workshops presents the “DTC Wine Management Series” ideal for any winery manager responsible for direct sales, customer retention and brand expansion. The series includes four weekly workshops (each 1.5 hour online session), one e-workbook and a 1.5 hour one-on-one coaching […]
Posts tagged dtc wine symposium
Guest Blog Post - Janet Majors on Brand Experience
January 29, 2015
Written by Sandra Hess
Written by Sandra Hess
While attending the DTC Wine Symposium a few weeks ago, two words appeared to weave a thread throughout the seminars. Those two words are value and experience. I kept thinking about those two words all day and on the way home I remembered a theory on social transactions called the “Exchange Theory” that could really […]
Direct to Consumer Wine Symposium
January 14, 2015
Written by Sandra Hess
Written by Sandra Hess
The 2015 Direct to Consumer Wine Symposium will be help January 14-15, 2015 at the Hilton Concord Hotel in Concord, CA. Located along the Hwy 680 corridor, traffic and distances will be better for those traveling from Napa, Sonoma, Livermore and the central coast (in addition to local airports like Oakland, Sacramento and SFO). Why […]
