Get a jump-start on Holiday Sales and capitalize on the busiest buying season of the year.

This hands-on workshop session will provide winery management teams with the following tools to grow direct sales and retain loyal customers:

1. Create conversion tools for the tasting room staff that appeal to the busy buyer by making it EASY TO BUY.
2. Set up a series of promo codes that will transform winery visitors to online buyers and beyond.
3. Implement an effective marketing plan that will cater to your top 30% of customers as well as first-time buyers.
4. Set up gift packs, bundles and gift cards in your online store that customers WANT!

Each workshop session includes an online training session (1.5 hours) as well as a One-On-One Coaching Session (1 hour) with an e-commerce specialist to configure promo codes, marketing messages and e-commerce email templates. Each attendee receives a DTC Holiday Wine Sales Checklist that can be shared with sales staff.

There are a limited number of spots available in each workshop, so SIGN UP NOW for theEarly-Bird DISCOUNT. Pick one of five workshop dates that best fits your schedule! Workshop dates are August 19th, August 26th, September 2nd, September 9th and September 16th.