Greetings! I was invited to speak at Start Up Grind North Bay last month about direct to consumer (DTC) sales and marketing trends in the United States. John Starr, President of Start Up Grind North Bay, asked me to share insights about how to successfully sell directly to the consumer and also […]
Conducting wine marketing research in the wine industry is like hugging a porcupine. It’s hard to wrap your arms around, and you better know what you’re doing or else you can get hurt. The challenge is endemic to wine itself. With what other product do consumers get so overwhelmed by […]
There has never been a better time in history to sell wine direct to the consumer. The recent Silicon Valley Bank (SVB) “Secrets of a Successful Tasting Room” report, released in conjunction with a live video stream by Rob McMillan and guests discussing the report, details interesting trends. One key takeaway for me […]
Is your winery website mobile friendly? In case you missed it, on April 21st, Google implemented a new algorithm for search on mobile devices that will alter mobile search engine optimization (SEO) results. Developers usually take note when Google changes their algorithms, but this one has caused more questions and […]
Greetings! I have the pleasure of serving a wide mix of winery owners and managers throughout the nation. I have frequent discussions with winery staff at industry events and trade shows, to learn more about what they need to grow direct to consumer (DTC) sales. There is one common thread in most of my […]
I’m a web developer who builds and maintains websites for wineries, so naturally I’m going to be talking about winery websites – how they work, how they don’t work, what’s new in the field, what’s coming in the future. For my first guest post here on the DTC site, I […]
“Everything must be made as simple as possible. But not simpler” - Albert Einstein Marketing in the 21st Century Marketing has now become dependent on the knowledge that the marketer cannot assume the likes, dislikes, or preferences of their customers based on pure intuition and/or their own personal experience as it […]
